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Captain America Rides Again in Mercedes-AMG Super Bowl Ad


Peter Fonda’s iconic Captain America biker from the cult film “Easy Rider” may have been born to be wild, but nowadays he’s more of an “Easy Driver.”

Fonda, Mercedes-AMG, and Oscar-winning directors Joel and Ethan Coen teamed up to shoot a humorous commercial for Super Bowl LI.

The big game kicks off next weekend and Mercedes-Benz, which is celebrating the 50th anniversary of its AMG performance brand this year, will be taking a bow with this commercial nod to biker legends.

The scene is set in a dusty, desert biker bar named “Tiny’s” on the historic Route 66. It’s the kind of joint where locals drink domestic, ride Harley-Davidsons, arm wrestle, and listen to Steppenwolf’s “Born to be Wild” on endless rotation.

The motley crew of bikers are going about their daily routine when a big biker announces that someone has boxed in their hogs. (You can watch an extended version of the spot below.)